Her World, Her Rules still soaring after 85 National Federations secure 2024 funding
MIES (Switzerland) - FIBA's grassroots participation program, HerWorld, Her Rules, continues to go from strength to strength after it was confirmed recently that the 2024 global delivery will be the biggest on record.
Her World, Her Rules is one of FIBA's most recognized initiatives in women's basketball and is part of its global strategic priority - Women in Basketball. A unique project and social media campaign, it is aimed at promoting women's and girls' basketball across the globe through various activities delivered in partnership with National Federations.
A total of 85 National Federations have now netted funding from FIBA for the 2024 period after having their bids reviewed and approved, with National Federations in Europe confirmed late last month. This includes 14 newcomers who ensure the project continues to grow in scale and impact across the globe.
Africa: Benin, Cameron, Cote d'Ivoire, Egypt, Kenya, Madagascar, Marocco, Rwanda, Senegal, Togo, Tunisia, Uganda, Zimbabwe
Americas: Aruba, Belize, Colombia, Costa Rica, Ecuador, El Salvador, Jamaica, Mexico, Nicaragua, Surinam, Turks & Caicos, Venezuela
Asia: Bangladesh, Bahrain, India, Iran, Oman, Qatar, Pakistan
Europe: Albania, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, Georgia, Germany, Gibraltar, Great Britain, Greece, Ireland, Israel, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland
Oceania: Kiribati, Marshall Islands, New Zealand, Northern Mariana Islands, Palau, Papua New Guinea, Samoa, Solomon Islands, Tahiti, Timor-Leste, Vanuatu
All Federations have designed and committed to projects that will aim to increase the popularity of the sport locally and nationally. They also focus strongly on girls in primary and secondary school education between the ages of 6 and 15 that are yet to play basketball regularly.
The success and popularity of 'Her World, Her Rules' is certainly exceptional. Well over 100,000 girls and women have already been inspired to pick up a basketball after benefitting from the awareness and development opportunities provided.
Since its inception in 2018, an impressive 133 National Federations from FIBA's five regions have engaged with the initiative - 30 from Africa, 21 in the Americas, 21 from Asia, 47 from Europe and 14 in Oceania.
Her World, Her Rules has also been an important driver of FIBA's strategic priority of Women in Basketball and the specific goal to increase female player participation.
The program has also been previously supported by FIBA Global Partner TCL, with legendary players such as Alba Torrens, Emma Meesseman, Breanna Stewart, and FIBA Players' Commission Deputy Chair Sonja Vasic all having given their endorsement.
Her World, Her Rules across the globe
Africa:
In Egypt, Her World, Her Rules is being used to help expand girls' involvement in basketball under the guidance of specialized trainers and the supervision of the Egyptian Basketball Federation. HWHRs activities have been implemented for a number of years to teach girls fundamental basketball skills and encourage their participation in mini-basketball festivals.
Americas:
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In Ecuador, the Her World, Her Rules initiative began in March, aiming to introduce basketball to 100 new girls and adolescents in its first year in the Province of Santo Domingo de los Tsáchilas, with plans to extend its impact nationwide.
Project Manager Maria Roman is one of the FIBA Adelante participants who has used her learning from the Leadership Program to implement the program.
Asia:
In Oman, Her World, Her Rules was used to promote basketball and expand the game within the country by increasing the number of girls aged between 6 and 16 who participated in basketball events.
Europe:
In Greece, Her World, Her Rules activities were held for 7,528 girls across 14 cities around the nation, including the cities of Athens, Thessaloniki, Karditsa, Alexandroupoli, Kozani, Larissa, Volos, Patra, Kalamata, Corfu, Preveza, Rhodes, Kos and Crete.
One event alone included 2,541 participants, featuring basketball activities in primary schools in Athens, Thessaloniki, Heraklio, and Alexandroupoli. Since joining the campaign, Greece has registered a 440% increase in basketball registrations among girls, growing from 363 in 2022 to 1,960 in 2023.
Oceania:
In Papua New Guinea, the Her World, Her Rules initiative has been launched in three settlements in Port Moresby. Targeting girls aged 4-16, the federation is leading the effort to introduce basketball to over 100 girls, providing them with a safe and inclusive space to participate.
To find out more, use the #HerWorldHerRules or #HWHR on social media, or click here. You can also join the community by clicking here.
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